A recent article in the U.S. News and World Report explored 10 sure-fire winners in this increasingly difficult economic environment. The 10 consumer behaviors range from the pretty obvious -- penny-pinching diners opting for McDonald's over a fancier meal, for instance -- to the surprising, like folks returning to backyard gardening as a source for produce. The most interesting bit of information, however, was about coffee. It looks like Starbucks, whose profits fell 69% in the last quarter, is up against a formidable competitor: the at-home barista.
Yes, that's right -- according to U.S. News and World Report, some services that directly sell coffee to consumers have seen their profits more than double during the recession.
It looks like Captain ATLCoffeeHouse might best First Mate Starbuck yet!
This is especially good news: not only are we selling some of the world's healthiest gourmet coffee directly to consumers, our healthy beverages have a serious advantage over other home brews. Enriched with Ganoderma Lucidum, the "Miraculous King of Herbs" that has been used to boost whole-person wellness for centuries, healthy beverages are a sure-fire winner. Starbucks’s own late-to-the-party attempt to market an instant coffee can’t even compete with our robust, wellness-boosting brew!
People are drinking coffee at home more than ever!
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